New York based food and drink photographer Sasha Gitin shares his latest commercial work, personal projects, behind the scenes footage & creative ideas.

Creative Food & Drink Photo-Shoots of 2014 by Sasha Gitin

In the dawn of 2015 we’d like to look back, reflect and share with you some exciting work that was created in the past year. We had the honor to work with some amazing clients, fantastic art directors and fabulous crew.

A highlight of 2014 was mastering the technique of projecting HD background environment directly on set. This technique came most useful in situations where the product had translucent quality (drinks/glass/liquids).  The shots were done in studio using minimal set elements and thus avoiding big expenses for locations and extensive set building. More samples with this technique can be viewed at

Cocktail photography using projection

Mad Men inspired cocktail

“Creative” inspired by Mad Men. Product: NEO Rum, Client: Bacardi, Agency: H&S, Photography: Sasha Gitin, Beverage Stylist: Ed Gabriels


Bottle photography

In 2014, we made an effort to come up with new lighting solutions and creative angles to add more excitement to bottle photography. The look is more sophisticated, engaging and dynamic. More samples of bottles can be viewed at

Manhattan moonshine bottle photogrpahy

“Manhattan Moonshine” Photography by Sasha Gitin, Drink Styling by Ceci Loebl

Food Packaging

In the past year we have created many images for front panel retail food packages. Seeing our work on the shelves is highly rewarding.  Below is a set we did for Alouette “Creme de Brie” See more food packaging samples at:

” Creme de Bree” Client: Alouette, Agency QNY, Photography Sasha Gitin, Food Styling: Michelle Gatton


Country Style Pies

Desserts and baked goods made up a quarter of all the shoots. From International retail brands like Bauli to local iconic bakeries like Little Pie Company.


“Cheddar Crust Apple Pie” Client: Little Pie Co. Agency: Carns Media; Photography and Styling: Sasha Gitin



Last year for us was “Year of the Chocolate” web,  social, retail packages and advertising  we shot a ton of it. We ate a ton of it as well. Loosing some of those calories is on my resolution list for 2015.

"Chocolate Shells" Client: Astor Chocolate, photography: Sasha Gitin

“Chocolate Shells” Client: Astor Chocolate, photography: Sasha Gitin

2014 was a productive year, thank you all who collaborated with us. We look forward to the New Year!

My team and I are wishing you a successful and delicious 2015!

Sasha Gitin & crew



  1. Alexy Shapurkin May 6, 2015 Reply

    I see a story in every image. Your work looks delicious. You have a creative way to show a product that makes me want to try it. Great work!

  2. Chantal Vechambre May 30, 2015 Reply

    Your photos are all stunning, Sasha…. I just discovered your web site….

  3. Maria December 22, 2015 Reply

    Man, that looks like a job! I sure wouldn’t want to do that sereval times a day Love your new site by the way, and it’s great to be able to leave a comment.

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